A Shopify migration with enterprise features on a standard plan
Migration to Shopify plus a custom corporate gift-card app, launched before the Diwali peak without a Shopify Plus upgrade.
- Client
- Anand Sweets
- Industry
- Food & Beverage
- Platform
- Shopify
- Project duration
- 3 months
- Team
- 3-person team
- Year
- 2021
What changed
67% conversion improvement
What Anand Sweets needed
Anand Sweets came to Maxwize with an old website that needed replacing, but without the technical leadership to guide the project. With Diwali approaching, their most critical sales period, they needed a reliable partner who could deliver on time.
No technical leadership
Anand Sweets lacked in-house technical expertise to guide the migration project. They needed more than developers: they needed a partner to lead technical decisions.
Corporate gift card integration
They needed to accept Qwikcilver corporate gift cards, functionality that typically requires an expensive Shopify Plus subscription.
Diwali deadline
The migration had to be completed before Diwali, their most critical sales period for traditional sweets.
How we delivered
Maxwize provided the technical leadership Anand Sweets lacked. Our 3-person team took full ownership of the migration and custom development.
Complete store migration
What we build (6)
- Full product catalog transfer
- Customer data migration
- Content and media migration
- New site architecture and organization
- Mobile-optimized design
- Payment and shipping configuration
Custom gift card app
What we build (5)
- Built custom Shopify app for Qwikcilver gift card redemption
- Real-time gift card code validation
- Automatic discount application at checkout
- Gift card redemption tracking
- Enterprise functionality without Shopify Plus costs
Technical leadership
What we build (5)
- Led all technical decisions and architecture
- Managed end-to-end implementation
- Coordinated with stakeholders
- Quality assurance and testing
- Post-launch support and optimization
The custom gift card solution
Anand Sweets needed to accept Qwikcilver corporate gift cards, functionality that typically requires Shopify Plus (an expensive enterprise plan). We built a custom Shopify app that enables enterprise-level gift card functionality on standard Shopify.
Customer receives corporate gift card
Enters code at checkout
App validates in real-time
Discount applied automatically
How the 12-week project ran
The historical schedule of this 2021 project, from discovery to launch.
Discovery and planning
Weeks 1 and 2Requirements gathering, technical architecture, migration planning
Store setup and migration
Weeks 3 through 6Shopify setup, product migration, design implementation
Custom app development
Weeks 7 through 10Qwikcilver integration, testing, validation
Testing and launch
Weeks 11 and 12QA, UAT, soft launch, monitoring
A successful Diwali season
The migration was completed in time for the critical Diwali season. The new platform performed flawlessly during peak traffic and order volumes.
Conversion rate: 67% improvement
From 1.5% to 2.5% conversion rate
Traffic growth: 30% increase
The new Shopify platform drove more traffic
Gift card system performed flawlessly
High volume of corporate voucher redemptions handled smoothly
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