A portfolio of focused Shopify stores, built in parallel
One overcrowded storefront became eight focused stores on a shared design system, each with its own branding and navigation.
- Client
- Cycle.in
- Industry
- Religious & Spiritual Products
- Platform
- Shopify
- Project duration
- 5 months
- Stores
- 8 stores
- Average per store
- 3 weeks
What changed
From one site to eight stores
Cycle.in came to Maxwize with a strategic challenge: their main website had too many products, and they wanted to create focused stores for their premium product lines.
Overcrowded main site
Cycle.in's main website had too many products, making it difficult for customers to find what they needed and for the brand to highlight premium offerings.
Category dilution
Different product categories were competing for attention on a single site, reducing the impact of premium product lines.
Aggressive timeline
8 stores needed to be delivered in 5 months, requiring parallel development and efficient project management.
The eight focused stores
| Store | Address | Category |
|---|---|---|
| Pujaroom | pujaroom.com | Puja furniture & essentials |
| Pujayu | pujayu.in | Puja items |
| Karpure | karpure.in | Camphor products |
| Nyvedam | nyvedam.in | Temple offerings |
| Gavi | gavi.in | Sacred items |
| Amogha | amogha.in | Premium products |
| Soulveda Shop | shop.soulveda.com | Spiritual products |
| Store 8 | Not listed | Premium category |
How we executed
Portfolio strategy
Instead of building each store independently, we developed a strategic approach with parallel development to compress the timeline.
- Stores built in parallel where possible
- Shared design system for consistency
- Efficient resource allocation
- Systematic project management
Focused store design
Each store was designed to serve its specific product category and customer segment.
- Dedicated branding per store
- Category-specific navigation
- Optimized product presentation
- Targeted customer experience
Rapid execution
Maintained an efficient 3-week average per store while ensuring quality.
- Standardized setup process
- Parallel workstreams
- Quality checkpoints
- Consistent delivery
Five-month delivery: parallel development with a 3-week average per store.
A strategic achievement
Successfully transitioned from a single overcrowded site to a portfolio of 8 focused stores, each highlighting specific premium product categories.
Multi-store ecosystem
Each store serves its specific customer segment effectively
5,000+ customers
Across all stores with focused shopping experiences
25,000 monthly visits
Combined portfolio traffic shows healthy engagement
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