Shopify vs Wix: Honest 2026 Comparison
An unbiased, feature-by-feature comparison from a team that implements both platforms daily. No affiliate bias — just implementation experience and real data. Whichever you choose, we build it with AI and have it live in days.
- Fixed price
- from $160
- Delivery
- 2 to 10 working days
- 10-working-day guarantee
- Live in 10 working days, or we keep working for free.
Which one is right for you?
Choose Shopify if
- Purpose-built for e-commerce with professional tools
- Largest app ecosystem for extending store functionality
- Multi-channel selling across all major platforms
- Scales from small store to enterprise via Shopify Plus
Choose Wix if
- Lower starting price with no transaction fees
- Best drag-and-drop editor for creative design freedom
- AI site builder gets stores online in minutes
- Great for combined website + small store needs
Detailed comparison
| Feature | Shopify | Wix |
|---|---|---|
| Starting Price | $39/mo (Basic Shopify) | $29/mo (Business) |
| E-Commerce Plans | All plans are commerce-enabled | $29–159/mo (Business to Business Elite) |
| Transaction Fees | 2.9% + 30¢ (Shopify Payments) | No Wix transaction fees (gateway fees apply) |
| Drag-and-Drop Editor | Theme-based customization | Pixel-perfect drag-and-drop editor |
| Product Management | Advanced inventory and variants | Good inventory, fewer variant options |
| Shipping & Fulfillment | Built-in shipping labels and rates | Basic shipping with partner integrations |
| Multi-Channel | Instagram, Facebook, Amazon, POS | Facebook, Instagram, eBay, Amazon |
| App Marketplace | 8,000+ Shopify apps | 500+ Wix apps |
| Scalability | Startup to enterprise (Shopify Plus) | Best for small-medium businesses |
| AI Site Builder | No AI site builder | Wix ADI builds sites with AI |
Pricing deep dive
Shopify
| Plan | Licence price |
|---|---|
| Basic | $39/mo |
| Shopify | $105/mo |
| Advanced | $399/mo |
| Plus | $2,000+/mo |
| Team cost estimate | Per month |
|---|---|
| Starter store | $39 |
| Growing store | $105 |
| Scaling store | $399 |
| Enterprise | $2,000+ |
Wix eCommerce
| Plan | Licence price |
|---|---|
| Business | $29/mo |
| Business Unlimited | $36/mo |
| Business VIP | $59/mo |
| Business Elite | $159/mo |
| Team cost estimate | Per month |
|---|---|
| Starter store | $29 |
| Growing store | $36 |
| Scaling store | $59 |
| Premium store | $159 |
Who should choose Shopify
Commerce-First Businesses
Shopify is built from the ground up for e-commerce with professional inventory, shipping, and analytics.
Serious Growth Plans
If you plan to scale beyond $50K/month in revenue, Shopify infrastructure supports that growth seamlessly.
Multi-Channel Strategy
Sell everywhere — online, in-store, on social, and on marketplaces — from one Shopify dashboard.
App-Heavy Requirements
Shopify's 8,000+ app ecosystem covers every possible e-commerce need and integration.
Who should choose Wix
Website with a Small Store
Wix excels when the primary need is a beautiful website with some products for sale.
Design Freedom Priority
Wix drag-and-drop editor offers pixel-level design control that Shopify themes cannot match.
Service + Product Businesses
Businesses selling both services (bookings) and products benefit from Wix all-in-one approach.
Budget-Constrained Launches
Wix Business at $29/mo with no transaction fees keeps initial costs minimal.
Our recommendation
Shopify is the right choice for businesses where e-commerce is the primary focus. Wix is better for businesses that need a website first and online store second. Maxwize helps businesses evaluate whether their primary need is commerce or web presence to choose the right platform.
Shopify vs Wix: frequently asked questions
Is Wix good enough for serious e-commerce?
Wix eCommerce has improved significantly and handles small-to-medium stores well. However, for businesses with 500+ products, complex inventory, or high-volume sales, Shopify provides more robust e-commerce tools.
Does Wix charge transaction fees?
No. Wix does not charge platform transaction fees on any plan. You only pay the payment gateway fees (e.g., Stripe, PayPal). Shopify charges 2.9% + 30¢ with Shopify Payments, and additional fees for third-party gateways.
Which has better design capabilities?
Wix offers a pixel-perfect drag-and-drop editor that gives complete design freedom. Shopify uses theme-based customization which is less flexible for design but more consistent for e-commerce UX.
Can I move from Wix to Shopify later?
Yes. Migration from Wix to Shopify is common as businesses grow. Products, customer data, and orders can be exported and imported. SEO rankings may need rebuilding with proper redirects.
Which is better for dropshipping?
Shopify is significantly better for dropshipping with apps like DSers, Spocket, and direct AliExpress integration. Wix has some dropshipping apps but the ecosystem is much smaller.
Not sure which to pick?
Get a free 30-minute consultation. We'll analyze your requirements and recommend the right platform — no bias, no pressure.
Hands-on experience with both platforms • Unbiased advice • Free consultation