An unbiased, feature-by-feature comparison from a team that implements both platforms daily. No affiliate bias — just implementation experience and real data.
Quick Verdict
Feature-by-Feature
| Feature | Shopify | Wix |
|---|---|---|
| Starting Price | $39/mo (Basic Shopify) | $29/mo (Business) |
| E-Commerce Plans | All plans are commerce-enabled | $29–159/mo (Business to Business Elite) |
| Transaction Fees | 2.9% + 30¢ (Shopify Payments) | No Wix transaction fees (gateway fees apply) |
| Drag-and-Drop Editor | Theme-based customization | Pixel-perfect drag-and-drop editor |
| Product Management | Advanced inventory and variants | Good inventory, fewer variant options |
| Shipping & Fulfillment | Built-in shipping labels and rates | Basic shipping with partner integrations |
| Multi-Channel | Instagram, Facebook, Amazon, POS | Facebook, Instagram, eBay, Amazon |
| App Marketplace | 8,000+ Shopify apps | 500+ Wix apps |
| Scalability | Startup to enterprise (Shopify Plus) | Best for small-medium businesses |
| AI Site Builder | No AI site builder | Wix ADI builds sites with AI |
Cost Analysis
Team Cost Estimate
Team Cost Estimate
Best For
Shopify is built from the ground up for e-commerce with professional inventory, shipping, and analytics.
If you plan to scale beyond $50K/month in revenue, Shopify infrastructure supports that growth seamlessly.
Sell everywhere — online, in-store, on social, and on marketplaces — from one Shopify dashboard.
Shopify's 8,000+ app ecosystem covers every possible e-commerce need and integration.
Best For
Wix excels when the primary need is a beautiful website with some products for sale.
Wix drag-and-drop editor offers pixel-level design control that Shopify themes cannot match.
Businesses selling both services (bookings) and products benefit from Wix all-in-one approach.
Wix Business at $29/mo with no transaction fees keeps initial costs minimal.
Expert Opinion
Shopify is the right choice for businesses where e-commerce is the primary focus. Wix is better for businesses that need a website first and online store second. Maxwize helps businesses evaluate whether their primary need is commerce or web presence to choose the right platform.
We help businesses migrate between platforms with zero data loss and minimal downtime. Our migration experts handle the technical complexity so your team can focus on running your business.
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